There is a new social media marketing tool that is making headway and becoming the next big thing. Instagram TV, or IGTV, launched in June of 2018, just might be one of the best ways to market a business.
Here’s 10 reasons why:
Instagram is now the 2nd runner up next to Facebook when it comes to the best platforms for posting video content. In 2018, Instagram reached 1 billion users, which goes to show how popular of a platform it is.
80% of all consumer internet traffic is video viewing. 92% of mobile viewers share video content with friends. 90% of consumers say that video’s are the most helpful when deciding on an investment, with 64% more likeliness for a customer to buy after viewing a video.
IGTV allows for longer recorded videos than before. Now, it’s possible to record up to 10 minutes to an hour depending on the account type. This is projected to grow as well. It can allow for many ways to market that tells a story about products or services such as the ability to post a series of videos, tutorials, commercials, host Q & A shows with customers, feature success stories from customers, and release exclusive content.
All things mentioned above can be done for free!
It’s easy to use. The process in which getting a channel for IGTV is very intuitive and takes just a few minutes to do. It can be accessed from a current Instagram account, or download the free app for IGTV.
IGTV offers full screen vertical video recording which makes it easy for users who want to record with their mobile devices. This is a great feature and is only offered in this special format by Instagram TV.
The videos are viewable on mobile devices for the consumers in an outstanding way, offering the audience a great experience and precise picture quality. This is important because after all, as of 2018, over half of the audiences visitations to sites are done via mobile.
Consumers prefer native videos versus linked videos from YouTube when visiting a site. The interaction rate for native videos is 109.67% higher than videos uploaded from YouTube. It is desired by customers to not be brought to a new page when they click on a link.
All of the consumers that are already following an Instagram account will automatically be able to view and follow the videos on an IGTV account. This is a great way for improved and more in-depth interaction with current and future loyal customers.
Instagram also allows for users to post their IGTV videos on their story page. So, not only can businesses market their videos through their IGTV account, they can double share it, ensuring it’s not getting missed.
Just like Instagram is evolving with the demands of the latest technology and consumer interests, it’s important for us as business owners to evolve as well. Luckily, IGTV is projected to be very successful, costs nothing, is easy to navigate, and the prolific types of content that can be shared can enhance engagement with your target audience in so many ways.
The new age of video marketing has arrived.